Bell & Ross was founded in 1992, initially started as a university project between life-long friends Bruno Belamieh, and Carlos A. Rosillo. Bell & Ross watches were initially produced by a German company named Sinn until 2002, when Chanel became minority shareholder the partnership dissolved, and production moved to Switzerland. The brand has aspired to be the best they possibly can, bringing in Pilots, Divers, Aviators, and astronauts as consultants on how to get the greatest functionality, precision, and dependability out of their wristwatch designs. Models like the BR-01 represent the iconic style of a Bell & Ross time piece, a unique, bold design, meant to be both striking and aweing. The model gets its resemblance from the tools and instruments found in aircraft cockpits, the square case quickly became synonymous with the Bell & Ross brand, and today is the companies signature design. Today Bell & Ross has three distinct product lines; Aviation, Marine, and Vintage, and a wide following of famous enthusiast including but not limited to Robert Downey, Jr., Arnold Schwarzenegger, and Gordon Ramsay.