The House of Gucci was founded in 1906, in Florence, Italy, by a maned named Guccio Gucci the son of a Italian trader. By the 1920's Gucci had already begun selling luxury goods, and established itself as a brand of quality craftsmanship. Opening its first boutique in 1938 in the city of Rome helped the company grow its brand even further. After the death of Guccio, his son, Aldo Gucci, expanded the company globally by opening more and more stores worldwide, the first of which landing in New York in 1953, soon after in London, Paris, and Tokyo. Gucci launched its wristwatch line in the midst of Swiss watchmaking master craftsmanship, introducing a product with top quality, precision, and serious attention to detail with the help of Swiss accuracy.