Seven Friday

Founded in modern times, 2012, Daniel Niederer decided he will fill a void left empty by other swiss watchmakers. Daniel Strived to design luxury watches, with non-contemporary designs, and above all else high quality at an affordable price without compromising functionality. He was exposed to several industries in the field of distributing luxury goods, he helped restructure some, giving him the tools he needed for SevenFriday. Combining classical and modern elements together, his designs were engineered to be different, drawing inspiration from industry, architecture, and the roar of an auto engine. 

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