In 1981 a man named Jacob Arabo graduated from a jewelry design course, and immediately opened a jewelers booth in NYC's iconic diamond district. 1986 marked the year Mr. Arabo would start his own company, named Diamond Quasar, and began designing under his own label, "Jacob & Co.". The company over the years grew a strong relationship with the music industry, Jacob's stunning jewelry caught the eye of R&B singer Faith Evens, which prompted Ms. Evans to bring her husband to the store, NOTORIOUS B.I.G. Which saw a striking rise in popularity as Jacob & Co. introduced more and more unique jewelry and their clientele included more and more world famous artists. 2002 was the year Jacob and Co. would take its first bold steps into the world of chronology.