Rolex Submariner
16610 Holes

4-Liner Black Dial
2000 Steel
Automatic Mens Watch


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BRAND Rolex

In 1905, Hans Wilsdorf and his brother-in-law, Alfred Davis, founded Rolex. The company was originally based out of London, England. The pair started their business originally by importing Swiss movements and assembling them in high quality cases within England. This allowed them to expand rapidly with minimal investment and ability to market directly to the British public. By 1908, the company renamed themselves Rolex and relocated to Switzerland for future expansion. The company chose the name Rolex because it was easy to pronounce and repeatable across many languages. In 1914, Rolex was awarded a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers. Rolex remains still owned by a private trust and is not a publicly traded company. Because of this, Rolex can focus on maintaining their quality and expansion per their innovative style and desires instead of being subject to corporate greed and bottom line being number one.

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