Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex started its journey from humble roots in London, United Kingdom and was originally known as “Wilsdorf and Davis”. In 1915 the company wanted to rename itself, a name that would naturally roll off one’s tongue in every language, thus "Rolex, Watch Co." came to be. Then, Hans Wilsdorf moved his company to Switzerland’s Geneva to escape heavy post-war tax in 1919. A year later Rolex was renamed for the last time, to the world famous “Montres Rolex SA”. In 1926 Rolex unveiled the "Oyster", better known as the world’s first waterproof wristwatch. Starting as the underdog, Rolex today sets the standard for quality, precision, and luxury in a wristwatch. With iconic models like The Submariner and The Daytona, Rolex continues to transcend time with Swiss engineering and mechanical precision flawalessly.

ROLEX

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Rolex Datejust 26mm 18K Yellow Gold Steel Champagne Dial Watch 69173

MSRP:

Was:

$4,899.00
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Rolex Lady-Datejust 18K White Gold Steel Pink Diamond Dial Ladies Watch 179174

MSRP:

Was:

$7,499.00
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Rolex Submariner Date No Holes Steel 18K Yellow Gold Black Dial Mens Watch 16613

MSRP:

Was:

$11,499.00
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Rolex Air-King 34mm Engine Turned Bezel Steel Blue Dial Mens Watch 14010

MSRP:

Was:

$6,999.00
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Rolex Oyster Perpetual 39mm Custom Turquoise Dial Automatic Mens Watch 114300

MSRP:

Was:

$7,899.00
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Rolex Daytona 18K Yellow Gold Diamond Champagne Dial Automatic Men Watch 16523

MSRP:

Was:

$17,499.00
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Rolex Oyster Perpetual 36mm Steel Silver Dial Automatic Mens Watch 116000

MSRP:

Was:

$6,899.00
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Rolex Date 14K Yellow Gold Steel Champagne Dial Automatic Ladies Watch 6917

MSRP:

Was:

$3,499.00
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Rolex Day-Date 18K White Gold Diamond Silver Dial Automatic Men Watch 118239

MSRP: $37,050.00

Was:

$22,799.00
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Rolex Submariner 40mm 18k Yellow Gold Steel Custom Serti Dial Men Watch 16803

MSRP:

Was:

$10,499.00
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Rolex Datejust 26mm Custom Diamond Bezel 18k Yellow Gold Ladies Watch 69178

MSRP:

Was:

$9,899.00
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Rolex Datejust 31mm Midsize 18K White Gold Steel Silver Dial Watch 68274

MSRP:

Was:

$5,999.00
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Rolex Datejust 31mm Diamond Champagne Dial Ladies Jubilee Watch 278273

MSRP:

Was:

$16,999.00
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Rolex GMT-Master II Sprite 40mm Steel Black Dial Automatic Men Watch 126720VTNR

MSRP:

Was:

$22,999.00
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Rolex Oyster Perpetual 39mm Steel White Index Dial Automatic Mens Watch 114300

MSRP:

Was:

$10,499.00
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Rolex Oyster Perpetual 39mm Steel Black Dial Automatic Mens Watch 114300

MSRP:

Was:

$8,499.00
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Rolex Datejust 68273 Diamonds Steel & 18K Yellow Gold Automatic Midsize Watch

MSRP:

Was:

$4,599.00
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Vintage Rolex Datejust 36mm Steel Jubilee Silver Pie Pan Dial Mens Watch 1603

MSRP:

Was:

$4,199.00
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Rolex Oyster Perpetual LadyDate Steel Silver Dial Automatic Vintage Watch 6517

MSRP:

Was:

$2,899.00
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Rolex Yacht-Master II 18K White Gold Platinum Automatic Mens Watch 116689

MSRP:

Was:

$28,990.00